I have made several presentations on the topic of ‘Are You Passionate About Your Business?‘ and received an overwhelming positive response. I offer my speaking services with my ‘Are You Passionate?’ presentation that will customized to the audience I am speaking to. This presentation is ideal for business organizations, networking groups, employee meetings / training / team improvement events, conferences, committees, keynote speaker, etc. This presentation is interactive with the audience to get them involved with conversations, story telling and inspiration. Emotions are important when you are passionate about something that you do or believe in so this experience will make you want to smile, laugh, cry and most of all we hope it will re-ignite the fire for your passion in your life, business or work. My goal is to boost your energy and enthusiasm about your business, work or whatever it is you are passionate about.
Here is just a taste of some videos that I use in some of my presentations.
If you are interested in having Terry deliver a ‘Are You Passionate?’ presentation at your event, workplace or group please contact terry@scotiaentertainment.com with details.
Yesterday I did a presentation at the Entrepreneurs of Port Credit on ‘Your Professional Email Address & Signature.’ I was asked if I could share this presentation so I’ve take parts of the presentation and put it into this blog.
Think about your email address that you are using Professionally, for your Business or Job Interview!
What looks more Professional?
terry@scotiaentertainment.com or party_guy_dj_2482@hotmail.com
Email Signatures:
or
Email Signature Tips:
I recommend using a logo or photo in most cases, but make sure that you use a small low-res file and that you embed it instead of an attachment. I don’t recommend using multiple image files in a signature.
Make sure to include the basics: Name, Title, Company, Phone, Website, Social Media Links
Make sure to keep your Business Brand in mind when creating your signature.
Only use multiple colours if it suits your business, brand and personality.
Avoid long signatures, try to keep it to a few lines so that it doesn’t scroll down forever.
An easy way to embed the images, text, font, colours, etc. into your signature is to create your signature in your word processor, then copy and paste it into your email signature editing area.
Mobile Email Signatures:
It depends on your device and your service provider on how you edit your signature.
I recommend for mobile signatures to replace your device name with your website link and your service provider with ‘mobile device.’
iPhone: Go to Settings – Mail – Signature and edit as you wish.
Email Marketing can be a highly effective way to promote your business. The main thing to remember is that it is most effective when you change your mind set from just simply a sales flyer to a relationship builder. If you can help people and provide them with useful information they will stay subscribed, remember you for referrals and you will be on the top of their mind. The biggest factor in getting a higher percentage of open rates is your Subject Line so put some thought into this before sending out your newsletter. Also, don’t abuse your email list, I highly doubt there is anyone out there that wants to get an email from you every day or two.
Terry Holdershaw
Scotia Entertainment Services Providing Professional DJ, Live Entertainment & Audio-Visual Services for Weddings, Corporate & Social Events. www.ScotiaEntertainment.com
I attend lots of networking events and help to organize one weekly group, The Entrepreneurs of Port Credit. I see a lot of business cards, some are really good, some are really bad and some are average. No matter what your business is, you should have a business card and if you want to grow your business your card should in the the really good or better category. My business card is fairly simple and basic but it is printed on good quality stock, keeps the brand, is easy to read and has all the information you need to know what we do and how to contact us.
When designing a business card here are the top 3 things I would consider:
1) Legible, you need to make sure that all the text and contact information is legible. Don’t cram the card up with too much information, keep it clean, include essential information and contact.
2) Make sure to include your Contact Information, most importantly phone, email and website.
3) Make sure to incorporate your Brand onto your business card, website and all marketing material.
An example of a bad card that I recently seen was a miniature card, which was a good idea to do something a bit different than the traditional business card, but it was so hard, almost impossible to read. You need to make sure that your text is large enough to read and does not blend in with your background colour when printed.
An example of something really cool and unique I recently saw was a slightly oversized business card for a Seniors Relocation service that featured a pull out magnifier insert. This would have been useful with the small hard to read card.
If you don’t have very much ‘Design’ experience and you don’t want to spend a fortune but still want some good quality business cards… I recommend www.OvernightPrints.com. They have an excellent, easy to use online designer as well as the option to upload a current card design, printed and shipped directly to you. There are also many excellent local printers and designers that are able to help you get a professional business card to start promoting your business. If you are looking for a local Toronto / Mississauga Graphic Designer or Printer let me know and I can connect you with some local suppliers as well.
As I’m sure you are aware, hosting your website and blog is a very important aspect of your online presence and marketing that is often overlooked. You need to look at what you are doing and hosting then take that and compare it to what your different options are. I highly recommend hosting your website and blog on your own hosting account, when you host on someone else’s account you loose a bit of control and more possibility of lost information or sites going down. You hosting is not only just hosting your website or blog, it is also hosting your domain email account which can be the most important means of communications. Could you imagine having an unreliable hosting account and having your website and email go down for a couple if day, weeks or even a month? If you have multiple websites there are many options out there that will allow you to host several websites under one account with unlimited storage and bandwidth. It is important to look at what is included with your hosting to make sure that it is suitable for your needs.
I Highly Recommend HostPapa For Your Hosting Needs.
I recently read a great article from Constant Contact in regards to customizing your social media posts and links.
Here is a snippit from the article…
I’m not going to say that I have never done this myself. Sometimes it makes sense. I know it’s easy and saves time. But as a fan and follower, I like to feel like there’s value in the experience on each and every network. So when a brand’s Facebook posts include hashtags or @replies, I wonder what the value is in keeping tabs on them in both places.
Change the wording: Read each of your posts both on their own and as a series, while recognizing that many of your best customers, members, or prospects may see it on more than one social network. Even a slight wording change can make them feel different (for example, remove the Twitter hashtag from your Facebook post).
Highlight something else: In most articles or email newsletters, there are multiple points that would be interesting for your fans and followers. Highlight a different data point, a different takeaway for an upcoming event, a different article, etc.
Change the image: In addition to changing the message itself, if you are posting to different social accounts or networks, you can make your content appear new and unique by attaching a different image for each. That way, as people scroll through their news feeds, they won’t feel like they’ve seen it all before.
While at this event I saw a presentation by Paul Tobey from TrainingBusinessPros.com. Toby shared some excellent information with the group and I wanted to share one of the most valuable tools that I learned from him. There are many URL shorteners out there and I have used several of them on a regular basis. From now on there is only 1 url shortener I will use and I will tell you why.
http://su.pr – This is a website url shortener developed by stumbleupon.com. It is FREE, you just need to sign up or log in through your twitter account, then you can also link to your Facebook page as well if you want. Here is the BEST PART of su.pr – you get to see how many clicks went through, so this gives you tracking as to how well certain links are being clicked on through your social media network. It also will show you the dates and times that people are clicking on the link, this will help you figure out the best times and days to share information on your social networks and give you a better idea of which articles and links are getting the most attention.
I hope this is as helpful to you as it is to me… lets see how many of you click on the links to check it out!
I use OvernightPrints for all my Business Cards, Postcards & Brochures. Their quality is amazing, prices are unbeatable and the ability to design with their online design system or upload your own design works flawlessly. OvernightPrints is definitely worth a try in printing your next cards or promotional material.
(Read thru slowly and carefully to receive and enjoy full effect)
The following is the philosophy of Charles Schulz, the creator of the ‘Peanuts’ comic strip.
You don’t have to actually answer the questions. Just ponder on them.?Just read the e-mail straight through, and you’ll get the point.??
1. Name the five wealthiest people in the world.? 2. Name the last five Heisman trophy winners.? 3. Name the last five winners of the Miss America pageant.? 4. Name ten people who have won the Nobel or Pulitzer Prize.? 5. Name the last half dozen Academy Award winners for best actor and actress.? 6. Name the last decade’s worth of World Series Winners.
How did you do? ??
The point is, none of us remember the headliners of yesterday.?These are no second-rate achievers.?They are the best in their fields.?But the applause dies..?Awards tarnish..?Achievements are forgotten.?Accolades and certificates are buried with their owners.
Here’s another quiz. See how you do on this one:
1. List a few teachers who aided your journey through school. 2. Name three friends who have helped you through a difficult time. 3. Name five people who have taught you something worthwhile.? 4. Think of a few people who have made you feel appreciated and special!!? 5. Think of five people you enjoy spending time with.
Easier?
The lesson:
The people who make a difference in your life are not the ones with the most credentials..
the most money…or the most awards.
They simply are the ones who care the most
Unless you live in a hole in the ground with no internet or TV you are well aware of the craziness around Charlie Sheen. He was on a leave from his hit TV show ‘Two And A Half Men’ of which he was making over $1Million per episode and he is now officially fired. Charlie Sheen has been all over the news and social media, within the first 24 hours of opening a twitter account he had over 1 Million followers. His crazy antics and self-destruction has captured the attention of millions of people all over the world.
Charlie Sheen started an online Webcast show called ‘Sheen’s Korner’ – If you are interested this drugged out, soon to be ex-Hollywood star if he keeps this up you can view it here: http://www.ustream.tv/charliesheen
I’m not sure what his intentions are or the road he plans to take. If he cleans up this could be one of the craziest, most outrageous marketing plans out there… not that I at all would recommend anyone but Charlie Sheen to go through these crazy antics. Whether or not you say Sheen is ‘Winning’ or not, that tag line has been attached to him and bombarded twitter, facebook and the general media.
I have made several presentations on the topic of ‘Are You Passionate About Your Business?‘ and received an overwhelming positive response. I offer my speaking services with my ‘Are You Passionate?’ presentation that will customized to the audience I am speaking to. This presentation is ideal for business organizations, networking groups, employee meetings / training / team improvement events, conferences, committees, keynote speaker, etc. This presentation is interactive with the audience to get them involved with conversations, story telling and inspiration. Emotions are important when you are passionate about something that you do or believe in so this experience will make you want to smile, laugh, cry and most of all we hope it will re-ignite the fire for your passion in your life, business or work. My goal is to boost your energy and enthusiasm about your business, work or whatever it is you are passionate about.
Click On Image To buy #WINNING T-Shirt